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Privacy policy

Privacy policy

Last update : 29 october 2025

This privacy policy describes how Model Horse Shop collects, uses and protects the personal information you provide to us when using our online store (hereinafter the "Services").

By accessing our site and making a purchase, you acknowledge that you have read and understood this policy, and agree to the collection and use of your information in accordance with it.

1. Identity of the controller

The personal information collected on this site is processed by:
Model Horse Shop
49 rue Fernand Jaffiol
10150 Pont-Sainte-Marie, France
📧 Contact : modelhorseshop@outlook.fr

2. Personal information collected

We only collect the information necessary for the proper functioning of the store and the management of your orders:

  • Contact details: last name, first name, postal address, email address, phone number.
  • Payment information: payment method, amount and transaction confirmation (bank details are processed securely by our payment providers and are never stored by Model Horse Shop).
  • Order information: products purchased, date and amount of the order, delivery address.
  • Browsing information: IP address, device and browser type, connection and usage data collected automatically via necessary cookies and Shopify statistical tools.
  • Communications: messages sent via the contact form or by email.

3. Purposes of the collection

Your personal information is only used for:

  • Process and deliver your orders.
  • Manage billing and after-sales service.
  • Contact you regarding your order or account.
  • Improve our services and your customer experience.
  • Ensure site security and prevent fraud.
  • Respect our legal and tax obligations.

4. Legal basis of the processing

In accordance with the General Data Protection Regulation (GDPR), the processing of data carried out by Model Horse Shop is based on the following legal bases:

  • The execution of the contract (processing and delivery of orders).
  • The legal obligation (billing, accounting).
  • Legitimate interest (site security, improvement of the customer experience).
  • Consent, when you choose to sign up for a commercial communication.

5. Sharing of personal data

Your information may only be passed on to trusted providers, to the extent strictly necessary for the performance of the Services:

  • Shopify, hosting and site management platform.
  • Payment providers (Shopify Payments, PayPal, etc.) for secure transaction processing.
  • Carriers (La Poste, Mondial Relay, etc.) for the delivery of your orders.

These third parties only use your data to perform the services we entrust to them and in compliance with applicable laws.

No personal data is sold, transferred or rented to third parties.

6. Cookies and measuring tools

Our site uses cookies necessary for the functioning of the basket and payment.
We also use the integrated statistics of Shopify to analyze visits to the shop (pages viewed, origin, browsing time, etc.), in order to improve our services.

These cookies do not collect directly identifiable information.
You can manage or delete cookies at any time via your browser settings.

7. Data retention

The data related to your orders are kept:

  • For 5 years after the last transaction (legal duration for commercial and tax obligations).
  • For 3 years for inactive contact data (if you have no longer placed an order or communicated with us).

After these deadlines, the data is deleted or anonymized

8. Security

Model Horse Shop implements all necessary technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction.

All transactions go through secure connections (HTTPS/SSL) and payments are processed by certified providers.

9. Your rights

In accordance with the GDPR, you have the following rights regarding your personal data:

  • Right of access: to obtain a copy of the data we hold about you.
  • Right to rectification: correct inaccurate or incomplete information.
  • Right to erasure ('right to be forgotten').
  • Right to restriction of processing.
  • Right to portability: receive your data in a structured format.
  • Right to object: refuse the use of your data for certain purposes, particularly commercial.

To exercise your rights, simply send a request to the following address:
📧 modelhorseshop@outlook.fr

A response will be provided to you within a maximum period of one month.

10. International transfers

Data may be transferred outside the European Union, including to Shopify’s servers located in Canada and the US.
Shopify applies the standard contractual clauses approved by the European Commission, ensuring a level of protection equivalent to that of the European Union.

11. Changes to the privacy policy

Model Horse Shop reserves the right to modify this policy at any time to take into account legal, technical or our services.
The updated version will be published on this page, with the new date of "Last update".

12. Contact

For any questions regarding this policy or the management of your personal data, you can contact us at:
📧 modelhorseshop@outlook.fr
📍 Model Horse Shop – 49 rue Fernand Jaffiol, 10150 Pont-Sainte-Marie, France